Articles
Marketing
Writings from the mind of Brett Keppler.
Realtor, Team Leader, Brokerage Founder and Creator of Nekst.
Realtor, Team Leader, Brokerage Founder and Creator of Nekst.

How to Build a Personal Brand as a Realtor
Your personal brand is the difference between being remembered and being replaced. This guide breaks down how to build a real estate brand that attracts the right clients and shows how tools like Nekst help you stay consistent, visible, and in control of every transaction.
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Scaling a Real Estate Team Without Going Broke
Scaling a real estate team without systems is a fast track to burnout and wasted money. This post breaks down the hidden costs of hiring too soon and shows how tools like Nekst and automation can help you grow profitably and sustainably.
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The Essential SOPs Every Real Estate Agent Needs to Run a Successful Business
Success in real estate isn’t just about closing deals. This guide outlines the key Standard Operating Procedures (SOPs) every agent needs to streamline transactions, improve client experience, and scale their business with ease.
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The Secret Growth of Transaction Coordinator Teams
Transaction coordinator teams are growing rapidly, offering agents scalable, efficient solutions for managing transactions. Their hybrid structure and use of cutting-edge tools make them a vital part of the future of real estate.
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The Problem with All-in-One Technology Tools in Real Estate
All-in-one technology tools in real estate promise simplicity but often fall short by being slow to evolve, overly complex, and risky to rely on as a single point of failure. Specialized tools like real estate transaction management software and automated workflow systems offer more flexibility, expertise, and efficiency, helping agents and brokers stay competitive in a fast-changing industry.
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Why Winter is ACTUALLY the Best Time for Your Real Estate Business
Winter is the perfect time for real estate professionals to focus on building systems that enhance scalability, improve client experiences, and reduce stress. By implementing automation, refining workflows, and prioritizing team efficiency, you can set the stage for a more resilient and successful business year-round.
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The Hidden Costs of Not Using Transaction Management Systems in Real Estate
Real estate businesses face hidden costs from errors, inefficiencies, and limited scalability when they lack proper systems. By adopting tools that handle Real Estate Transaction Management while also Automating Real Estate Workflows, you can eliminate these challenges, provide an exceptional client experience and set the stage for lasting growth.
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How Real Estate Agents Can Reconnect With Clients During the Holidays
The holidays are a prime opportunity for real estate professionals to reconnect with clients through thoughtful gestures like personalized cards, festive events, and small gifts that celebrate milestones. By building systems for consistent follow-ups and creative holiday outreach, you can strengthen relationships and stay top-of-mind for future referrals.
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