Marketing

The perfect exterior photo is the key to grabbing attention and driving clicks on your real estate listings. From using the right angles and lighting to navigating the ethics of photo editing, these tips will help you showcase properties at their absolute best and stand out in a competitive market.

Social media is a valuable tool for real estate agents, but turning likes into leads requires targeted, localized content and strategic messaging. By combining creative social media strategies with time-saving tools like Nekst, agents can focus on growing their online presence while ensuring their transactions run seamlessly in the background.

As we reflect on the past year and look ahead to 2025, Nekst CEO Brett Keppler shares a heartfelt message of gratitude to customers, partners, and team members.

The transaction coordinators who adopt these strategies and tools will set the standard for the industry, building stronger relationships and driving greater success in every transaction. The future of TCs is here—are you ready to lead the way?

Transparency is the cornerstone of trust in real estate transactions. Clients crave clarity and confidence, and tools like Nekst’s Client Portal make it easy to provide both. By offering real-time tracking, automated updates, and clear accountability, agents and coordinators can create seamless, stress-free transactions. With Nekst, transparency isn’t just a feature—it’s a competitive advantage.

At Nekst, we’re always working to make client communication seamless and effective. That’s why we’re thrilled to introduce a brand-new feature: Send Emails Directly from Your Personal Email Address within Nekst!

Artificial intelligence is transforming real estate transaction management, shifting the focus from paperwork to people. With tools like Nekst’s AI Transaction Creation, agents and transaction coordinators can save time, reduce errors, and deliver a superior client experience. AI-powered systems allow professionals to extract critical data in seconds, enhance accuracy, and provide seamless updates, creating a competitive edge. As the real estate industry evolves, embracing AI will be crucial to staying ahead and delivering excellence in every transaction.

AI can enhance your marketing efforts, but keeping your unique voice is essential to connect with clients. This article provides tips for customizing AI-generated content, adding personal touches, and training AI tools to reflect your style, ensuring your marketing remains authentic and engaging.