Articles

Realtor Life

Writings from the mind of Brett Keppler. 

Realtor, Team Leader, Brokerage Founder and Creator of Nekst.

The Harsh Truth About Social Media: Likes Don’t Close Deals – Strategy Does

Social media is a valuable tool for real estate agents, but turning likes into leads requires targeted, localized content and strategic messaging. By combining creative social media strategies with time-saving tools like Nekst, agents can focus on growing their online presence while ensuring their transactions run seamlessly in the background.
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The New Playbook for Transaction Coordinators in 2025

The transaction coordinators who adopt these strategies and tools will set the standard for the industry, building stronger relationships and driving greater success in every transaction. The future of TCs is here—are you ready to lead the way?
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The Secret to Building Trust with Real Estate Clients Through Transparency

Transparency is the cornerstone of trust in real estate transactions. Clients crave clarity and confidence, and tools like Nekst’s Client Portal make it easy to provide both. By offering real-time tracking, automated updates, and clear accountability, agents and coordinators can create seamless, stress-free transactions. With Nekst, transparency isn’t just a feature—it’s a competitive advantage.
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Using Client Success Stories to Build Your Brand & Generate More Clients

Using client success stories is a powerful way to build your brand and attract new clients. By sharing real-life examples of clients' journeys, you create relatable, memorable narratives that demonstrate your expertise and dedication, helping prospective clients envision their own success with you.
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Email Campaigns that Keep Clients Engaged: Strategies for Ongoing Client Connection

Effective email campaigns help real estate agents maintain strong client connections long after closing by using targeted segmentation, automated follow-ups, and behavior-based triggers. With the right CRM tools, agents can easily keep clients engaged, reinforcing their expertise and nurturing lasting relationships.
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How to Redefine Your Value as a Realtor and Stand Out in a Challenging Market

In today’s market, even the most experienced agents feel the pressure to adapt. This guide provides Realtors with actionable strategies, from conducting a SWOT analysis to targeting ideal clients and enhancing their expertise, to help them not only survive but thrive in a shifting industry landscape.
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How to keep your Spouse and Kids Happy as a Busy Professional

Balancing Family & Work life can be difficult. Taking your spouse's schedule into consideration is just one way to help maintain balance.
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How to quit your Job and Become a Real Estate Agent

Being a Realtor is hard for the first few years. Be prepared for a difficult schedule & for people to question you.
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