Articles

Business Development

Writings from the mind of Brett Keppler. 

Realtor, Team Leader, Brokerage Founder and Creator of Nekst.

The Essential SOPs Every Real Estate Agent Needs to Run a Successful Business

Success in real estate isn’t just about closing deals. This guide outlines the key Standard Operating Procedures (SOPs) every agent needs to streamline transactions, improve client experience, and scale their business with ease.
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AI? Facebook? Coach? - Knowing the Right Place to get the Right Answer to Any Question

Lately, I am finding myself defaulting to ChatGPT for answers to everything. Such as "help me develop a marketing plan for divorced couples" to "what can I make with ketchup, carrots and left over left-over ham". But more often than not, ChatGPT is letting me down when it comes to providing quality answers to my questions. So I am in the process of re-training my brain to indentify the best source for the different types of questions that I need answered.
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The Perfect Valentine’s Day Gift for the (Unlucky) Partner Who Married a Realtor

Being married to a real estate agent is not for the weak. It takes patience, flexibility, and the ability to pretend you’re listening when your spouse starts ranting about low inventory. So, this Valentine’s Day, don’t just get them a gift—make a grand, guilt-ridden gesture of appreciation for the person who deals with your Realtor tendencies all year long.
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The Importance of SOPs for Your Real Estate Business

If there’s one thing that every real estate coach agrees on, it’s the importance of creating Standard Operating Procedures (SOPs) to grow your business. And if there’s one thing most real estate agents agree on, it’s that they don’t have time to sit down and actually create them.
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Why Building a Real Estate Team is So Hard

Building a real estate team may seem like a natural progression for a growing agent, but it comes with unexpected challenges, from balancing leadership and sales to dealing with brokerage policies and administrative burdens. Successful team leaders emphasize the importance of experience, delegation, and providing real value to team members in order to thrive.
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Feeling Overwhelmed? 17 Hacks Successful Real Estate Agents Use to Take Back Their Time Back

Successful real estate agents know that taking back their time requires eliminating unnecessary tasks, automating repetitive work, and setting clear boundaries. By empowering clients, leveraging technology, and delegating effectively, agents can focus on high-value activities that drive their business forward while maintaining a healthier work-life balance.
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Why Annual Goals Are the Worst Thing for Realtors

Annual goals often fail Realtors because they lack urgency, don't align with real estate seasonality, and don't take into account the particulars of a Realtor's occupation. By adopting the 12-week year, Realtors can set focused, actionable goals, track progress weekly, and leverage tools like Nekst to streamline workflows and achieve sustainable growth.
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The Secret Growth of Transaction Coordinator Teams

Transaction coordinator teams are growing rapidly, offering agents scalable, efficient solutions for managing transactions. Their hybrid structure and use of cutting-edge tools make them a vital part of the future of real estate.
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